Monday, 7 January 2013

1.1.13 - Artist's Identity/ Brand Image


Activity: Brainstorm words and images that sum up your artist's identity/ brand image.
When I decided to use Corrina Suri's song - 'I Could Have Been The One' I initially listened to a variety of songs sung by this artist to get a deeper understanding of the artist herself as well as develop my ideas for her brand image. From my ideas I have created a mind map, which illustrates the words which I associate with her as well as similar artists who have either the brand image I want to adapt to Corrina Suri, or they sing from the heart (romantic in genre).



From this research I have finalised the target audience is mainly female due to the lyric subject in Corrina Suri's song - as truthful, from a personal experience but the reasoning for the female target audience is that other young girls or women will be able to relate to this song from their own perspective. I respect the artist for my music video because I feel that the best results in the music industry is to use a personal experience - to develop your own character and make yourself less vulnerable in the future, my target audience will be able to relate in this way.

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