Stage 1: I needed to find an image of the artist - as I was not able to use my own image for this I was able to find an older image of her. By using a mask I was able to black and white the rest of the image and erase the mask on the lips so that they were the only thing in colour - the red lips linked to the motif of romance. By isolating the red of her lips I have been able to create a more dramatic and dynamic view of the artist.
Stage 2: I research a many different text style in the process of deciding the typography on my advert. I knew at the start of this project that I wanted a different text style in the main title and the banner at the bottom of the poster. I wanted something that stood out from the main image but portrayed the romantic theme. Therefore I settled on 'Neuo' on Dafont.
To separate the artists name and the name of the album I used a simple white line as I did not want to distract the audience significant text.
Stage 3: My original image is the banner and rather than having a block shape I wanted the rose motif to feature in this section of the project as well. Although I did not want the banner to hide her face I lowered the image to below the artist's chin, but also reduced the opacity to 62% so that the audiences eyes are drawn to the red lips and then to the extract information.
Stage 4: First to be added to the banner is a review, to emphasise the popularity of my artist, followed by the exclusive extras which make the Digipak a Digipak as this is a difference between a normal album and a Digipak.
Stage 5: To show that my artist is popular and that the Digipak can be purchased I inserted image iTunes and Facebook, which are most relevant to the modern target audience.
Stage 6: The final section was the Digipak itself on the bottom part of the advert, mine appears on the bottom right hand corner. To create some variety I decided to take the picture of the Digipak at an angle .
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